So, why is blogging important? From experience whenever I refer to writing a blog, many seem offended by the mere mention of the ‘b’ word.
Offensive words are strong, descriptive and powerful. They are words which are deemed to be disrespectful, unpleasant words making some people cringe with uncomfortable disapproval when heard. They are commands; directional, and associations with physical acts or strong slang for body parts. Does the word blog fit into the descriptive category of one of these words?
What is a Blog?
A blog is a piece of writing on a chosen subject which informs of the products, services, goods, thoughts, historical content, and much more of a business, item, person, event or service. It is a marketing tool and a showcase using words and images of what is on offer. Blogs are descriptive, informative and powerful if written frequently and researched.
Blogs are shared and viewed all over the internet. They are stored within its vast library of information to be read many times all by many people all over the world. A blog shared to a website is the equivalent of a reference book held in a library and loaned out to those who seek its information.
Blogs help your business be found online
If you want to find out something or make a purchase online, you type what you are looking for into goggle. This is how your clients and customers will find out about your products and services. When you write a blog about something relevant to your business, that blog will potentially come up in searches when people are searching for things online.
How many times have you found something online because an image or words led you to it?
Blog isn’t a four letter offensive word
Is this offensive, no it isn’t, so because it isn’t why do some many seem to cringe or show distain and even disappointment when hearing the word blog? Surely something which brings attention to your businesses very existence can be the key to generating business?
How can prospective clients gain their trust in your ability and services if they are unable to gain an insight into what your business can offer them?
Commonly heard excuses not to blog
‘I do not know what to write about?’
‘It has been done before’
‘I don’t know how to blog’
‘I keep meaning to, but haven’t got the time’
As a small business you can not afford to make such excuses. You are responsible for your own income. So, why is blogging Important? It creates awareness leading to income.
Blog isn’t an offensive word; it is an informative word and information creates awareness which leads to gaining customers. My advice, ‘for f*** sake, blog!’
Your website is your silent staff member, working 24/7 on your behalf. If you would like a chat about your website, please contact me and together we can make your business found.
