What is Digital Marketing?
Digital marketing is the promotion of brands, products and services online. It is how your business connects with potential clients and customers through the internet and online communication.
Marketing is about connecting with people to gain an interest in your products or services. This interest is needed to lead to sales. Digital marketing does exactly that through different channels.
Digital Marketing Tools
There are various digital marketing tools you need to use to reach an audience which include:
Search Engine Optimisation (SEO)
Social Media Marketing
Content Marketing
Email Marketing
Mobile Marketing
Others such as pay per click (PPC) and search engine marketing (SEM) are used to increase your website’s visibility when using search engine results pages (SERPs)
Content Marketing
Some forms may work better for some businesses than others. Most businesses will benefit from content marketing (the use of videos, blogs, articles and images to attract an audience to then engage with you). Content marketing helps create brand awareness.
Email and Mobile Marketing
Email and mobile marketing reach devices such as mobiles, tablets and desktops through direct text and multimedia messages such as emails, texts and other routes.
Your Digital Marketing
Together we can find the digital marketing strategies which will work for you and your business.
What My Customers Say
Rob was incredibly helpful in helping me to understand the ways in which I could focus on my business ranking online. Great communications – would highly recommend.
Sarah Cossey – Funeral Celebrant
If you are looking for your first small business website or need a refresh of your current website, get in touch for a free 30 minute discovery call to see how I can work with you to make your website a success.
